Music videos aren't just eye candy—they set the tone for new trends and push artists into the spotlight. If you're always on the lookout for what's popping on the African music scene, this is your go-to spot. We're rounding up the must-see new music videos, breaking down why they're turning heads, and spotlighting the African talent behind the magic.
New music videos drop every week, and with so much out there, it’s tough to know what’s worth watching. We dig through the noise, bringing you the freshest visuals. Whether it's a rising artist making waves with a DIY video or a seasoned pro with a high-budget release, we're covering them all. Some videos spark conversations for their bold style or message, while others rack up millions of views thanks to catchy lyrics and viral choreography.
Why keep an eye on new video releases? Because music videos often signal a shift in sound, fashion, and culture. When an artist like Burna Boy or Sho Madjozi drops a new video, expect fans and critics to talk about everything from the wardrobe to the setting. Sometimes, these visuals highlight new trends in fashion or even showcase natural landscapes, game farms, and culture across Africa—the kind of exposure that puts our continent on the global map.
We also track exclusive premieres and give you the backstory on how and where these videos are shot. Ever wondered how a certain effect was pulled off or where that stunning location is? We get that info straight from interviews, social posts, and sometimes from the artists themselves. Behind every slick video, there’s a whole team making it happen—directors, makeup artists, choreographers. We give credit where it’s due and show you the people who rarely get the spotlight.
Not every great music video comes from a major label or superstar. We also shout out fresh faces who use creative storytelling, local scenery, and new visual effects to stand out. Got a favorite upcoming artist releasing something new? Drop us a tip—community input helps us find hidden gems before they trend big across social media.
Don’t miss the latest buzz on video premieres, viral hits, and behind-the-scenes news. Bookmark this tag for regular updates and honest takes on every new music video worth watching. Whether you love Afrobeat, hip hop, pop, or traditional styles, there’s always something new to discover here.
Sabrina Carpenter's latest single 'Please Please Please' features her boyfriend Barry Keoghan. The video, directed by Bardia Zeinali, is the second release from her upcoming album 'Short n' Sweet'. The first single, 'Espresso', has already climbed to number 5 on the ECR Top 40. Fans are thrilled by this collaboration, calling it a 'power move'. The video can be viewed on YouTube.
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